If your business does plan to grow in size, you need to come to an immediate recognition that whatever you are doing now may not be the answer for tomorrow. You may have to fundamentally change the way you approach your business. This may mean changing your:
- Market Segments. Are the people you sell to today the same as who you will sell to in the future?
- Market Approaches. Will the same marketing strategies that worked in this decade be viable with progress in e-commerce or e-business? How must you change to enter the same markets?
- Products, Goods, and Service Lines. Are your offerings becoming obsolete? Will you have to shift from making things to servicing things?
- Management Styles. With the mobility of the workforce and employees’ abilities to find other opportunities, how will you adapt in terms of leadership and managership? If your management culture cannot attract a viable workforce, how will you get the most fundamental mission-essential task completed?
The message should be clear. You may have to do something radically different to achieve lofty goals. Usually management teams create more of the same, though they may think they are breaking out of the box. In other side, in term of management classes, it is highly recommended for you to use a gimmick in order to get participants’ attention when their answers are unimaginative. You can hand them a small polished rock with the comment, “You’re polishing old rocks. It is the same idea, just made smoother.” So, thus, you can bring them to a newer idea.
