Price wars are a fact of life, whether we’re talking about the fast-paced world of knowledge products, the marketing of Internet appliances, or the staid, traditional sales of aluminum castings. If you’re a manager and you’re not in battle currently, you probably will be soon, so it’s never too early to prepare. The best defense [...]
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Business Ethics: The Duty To Make Money
Granting that a business person’s ultimate objective is to make the world better, how is this best achieved? A common view is that it is achieved by making as much money as possible. The best thing business people can do for society is to be good business people, which are to say, to maximize the [...]