While estimating the total potential market, you must make some wide reaching basic assumptions. You have to assume a price level for the new product, a relationship to substitutes, and certain economic justifications. You have to assume that the total market potential is a stable concept, not changing annually. This assumption allows you to project [...]
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How To Find A Single Focus To Drive Your Company To Success
Paying attention to the six drivers is critical to move from mission to vision. To be fully functional and get the most from the six drivers you must select one as the principal focus and relegate the other five to secondary drivers. Put the single focus in your strategic plan and save the other five [...]