When a customer walks into your office, don’t sell them the first product that comes to mind. Sit them down and evaluate their needs, than sell them the products that meet their needs. Nobody will buy things that they don’t need. This is why it is so very important to evaluate your customer.
Start off by making your customer as comfortable as you possibly can, talk about non-business topics such as the weather, sports, or a current event. Once you and your customer have built a good enough report, start to ask some questions so that you may evaluate your customer’s needs.
You can begin by finding out why your customer came into see you in the first place. Find out what products they already have. Find out if they already deal with one of your competitors. If so, find out all you can about the products and services they have with your competitor, so that you may compare products and fee’s. This is a perfect opportunity to let your customer know how much better your products and services are compared to your competitors.
Find out what it is they need and can afford, than sell them the products you believe to be ideal for their needs. Once you have evaluated your customer, the chances of making a sale will be very good, because you will now be offering your customer something they need and can use, so they will most likely buy it.
The last thing a customer wants to hear about, is a bunch of stuff they don’t need. They have a reason for coming into see you, so find out what that reason is and do all you can to satisfy their needs. Don’t waste your time trying to push off all of your products on them at once. This time can be better spent evaluating them. Get to know your customer, evaluate their needs, than meet their needs with the appropriate products. By evaluating your customer before you sell, you will find that the sales process will come much easier to you.
Customer satisfaction is an important factor that must be under the considerations of a seller when try to offer the product or service. I agree with the given point that first we have to evaluate the need of the customer and then offer the product according to the need. Does not ever try to sell the product without knowing the requirements of the customer. Personally i tell you its really irritating because the one who try to sell the product without evaluating the need, actually force the customer to buy the product and naturally one regret the request when you force someone to do something.
I agree that you can't just go and sell your customer everything that you have. Take some time to get to know him and if you can ask him what he needs, then good. But if he's unsure, then you should help him realize what he needs by listening and offering insights.
I do agree with you. For any business, Customer is the one end. If our customers are not pleased with us then it could be dangerous for our business. So, customer satisfaction is the basic need for a good business.
A good article, most sellers only want profits and less attention to the needs of customers
I agree tremendously with this article. Customer satisfaction is at the heart of the selling process. I heard somewhere that it costs about 5 times as much money to attract a new customer than an existing one. So each one that walks through your doors, you better do your best to make them comfortable.